Proximity Marketing: Driving Real-Time Engagement at the Right Place and Time

Proximity-Marketing-Driving-Real-Time-Engagement-at-the-Right-Place-and-Time

The global proximity marketing industry is one of the fastest-growing areas in digital marketing. Projections show market values reaching between $81.66 billion and $423.67 billion by 2031–2033, up from approximately $55 billion in 2024. This exponential growth reflects businesses’ recognition of location-based marketing’s ability to drive immediate customer action and create personalized…

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